email marketing how to attract customers

Dimaeiya32

But we can't create labels and let them fill up with our leads and let the automation of our email marketing strategy bring us clients and sales. It may be so, hopefully it is, but we must review the entire process, from the way we segment and label our users to the email chains we send and when. Only by analyzing results will we improve and detect what is failing.


It is very important that once lead nurturing has been planned, we are clear about the objective of each email chain in order to then decide the content of each email we will send. To do this, we must segment the different email chains and offer the content according to the stage in which the user is.

When the objective of our chain is (once the user is already engaged) to enter kuwait data  the purchasing process, the emails will have to have a much more commercial and sales-focused content.

In order to optimize our email chains, we will create lists with the different stages of our MQLs. In addition, we will review these chains two or three times a year to make modifications, if necessary.

how to capture email clients
I got it, now what?
You're probably thinking that you've got it figured out, that it seems like a very interesting strategy, but you don't know where to start. Is that right?

In this case, I am going to explain a real case, that of  Clínica Baviera , an ophthalmological clinic that offers refractive surgery and surgery for presbyopia or tired eyes.

The first thing to do is to create a specific email chain for those users who have already shown engagement with the brand, with the aim of moving these users along the purchasing process . Remember that it is very important to keep in mind the pain points or needs of the buyer persona when developing the emails so that they meet the objective we are looking for.

How does a registration that is already interested in Clínica Baviera progress to the final commercial offer?

Email 1.  You will be offered a downloadable document with information about the clinic or any of the services that may meet your needs or interests.
Email 2. You  are provided with an infographic on the advantages of undergoing surgery at Clínica Baviera.
Email 3. You  are offered a "Questions and Answers" style article that a user considering surgery might ask.
Email 4. A  link is sent to a landing page with testimonials from satisfied customers after the operation.
Email 5. The  final commercial offer is sent to you with the possibility of being contacted by a sales agent from Clínica Baviera.  
email marketing clinic bavaria

It's important to track the results of each active email chain to make sure it's getting the results you're looking for. If it's not, you can make adjustments to the content, email concept, sending times, or other elements that may be determining factors. Keep this in mind!

After seeing all the possibilities that an email marketing strategy offers us, we must be clear that it involves having a segmented database, through lead scoring, in order to be able to offer our potential clients what they are expecting at any given time. And all of this, planned and organized with email chains and labels.

We have already seen that email marketing is a good strategy for attracting customers . Are you ready to get started?