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Media advertising will remain unaffected by ad blockers, for now The best way to fight ad blockers is to diversify your advertising channels – across both search and social – and make sure you’re using all the ad targeting options available to you, to focus your spend on where it will deliver the most ROI UPDATE: Google to Offer ‘No Impression, No Charge’ on Display Network Google announced on Wednesday September 30 that it plans to introduce changes to the Display Network that will help advertisers’ budgets go further. According to an official blog post, Google will soon no longer charge display network advertisers for impressions that are not viewable to users.
If an ad isn’t seen – whether due to an ad being below the fold, in a background browser tab, or IT Numbers scrolled out of view – the advertiser won’t be charged. Although it doesn’t explicitly say so, this move seems a likely reaction to the increased concern about the adoption of ad blocking technology, though the problems outlined in the post have certainly been an issue for Display Network advertisers for some time. Edit: This post was updated on 10/6 to reflect the fact that some ad blockers can eliminate the visibility of ads on social media platforms such as Facebook and Twitter on desktop clients. Dan Shewan MEET THE AUTHOR Dan Shewan Originally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine, The Independent, McSweeney’s Internet Tendency, and many other outlets.
See other posts by Dan ShewanHey you guys! All these articles about the dangers of creepy remarketing make me want to barf. I think advertisers who are scared of remarketing are either using remarketing all wrong, or have a poor understanding of the awesome power of remarketing. remarketing saves the day I’ve been using remarketing at WordStream since 2012 and last year, we spent over $500,000 on these ads alone. Why? Because they’re freaking awesome. If you’re sitting on the fence and unsure about giving it a try, I’m going to give you a swift kick in the right direction with these 10 remarketing facts that will make you rethink your entire PPC marketing strategy. 1. Remarketing Conversion Rates INCREASE Over Time Remarketing naysayers preach being very conservative with impression frequency caps and membership duration to avoid offending potential customers. Wrong. Not with remarketing. Best PPC articles 2015 remarketing.
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發表於 2024-3-14 11:51:45
