Why banks should improve user experience in the digital era Tang Xiangjun focus on comment views Collections minutes Release your eyes put on your headphones and listen B-side product managers need to consider more about the functionality stability security compliance etc. of the product while C-side product managers need to consider more about the ease of use of the product.
With the development of financial technology a small number of bank branches FR Numbers have gradually entered digitalization but they still do not provide good user experience. This article combines the case of city commercial banks’ retail customer segmentation to explore how bank branches can improve user experience. I hope it can inspire you. Under the impact of financial technology especially the leap-forward development of mobile payment Internet financial management and consumer finance in recent years banks have generally become less connected with users understand less and less about users and are gradually moving away from their real needs. Only a few banks have taken steps toward change.
They upgrade their outlets offline and create smart outlets and launch Internet products such as APP WeChat Bank and direct banking online. In particular Internet banks represented by WeBank and MYBank are improving the user experience of banking services. Many efforts have been made and certain results have been achieved. Despite this user experience is still a major pain point plaguing the current banking industry.
發表於 2024-3-13 16:12:36
