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Meet Marlena Cavanaugh: The Creative Force Behind Lion Tree Group Marlena Cavanaugh, the CEO and creative director of Lion Tree Group, has an impressive background in digital marketing and web development. When discussing her journey with WordPress, Marlena shared, “We started developing in WordPress about 10 years ago, and are 100% committed to the platform.” However, she found that the initial builder they used was rigid and required a lot of client training for updates. This led her to explore Elementor as an alternative. She recalled her first experience with Elementor, saying, “I remember coming back to the office to my team and saying I believe we have found our new solution” and that’s what we used moving forward.
Our biggest challenge was marrying the influencer personality with a fully functioning real estate website, and blending modern influencer marketing with the traditional American Western culture of the ranching industry.” Marlena Cavanaugh A No-Code Approach: Harnessing the Algeria WhatsApp Number Full Potential of Elementor Marlena faced a unique challenge when working on the James Bigley project: blending an influencer’s persona with a fully functioning real estate website that embodied the spirit of traditional American Western ranch culture. With a tight deadline looming, she knew she had to act fast and couldn’t rely on custom CSS or JavaScript.

Instead, Marlena focused on leveraging Elementor’s built-in features, and the result was a stunning website that met the project’s distinctive requirements within the allotted time frame. One of the standout features of the website is the visually striking hero section. Marlena wanted to capture James in the hero section while captivating the essence of life on a ranch. To achieve this, she used Photoshop to create separate layers with the background and James’ image, which allowed her to apply clever motion effects on mouseover and scrolling resulting in an engaging experience. To create more visual interest, Marlena focused on typography, specifically the unique “A” in the typeface.
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