We stayed in touch with our new prospects

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This means you’ll be able to keep people engaged, updated and able to share news about who you are, your values, your products and your brand. This is an effective marketing strategy and can be done quickly. Our B2B Newsletter Example 2.2 Automate some key moments with workflows For specific goals you have in mind, workflows can prove useful and help you drive stronger connections with very little content. For example, to manage leads collected from a trade show or webinar, you can set up a simple workflow with two or three pieces of content that encourage your prospects to consume new information.



For example, after last year’s Growth Hacking trade show, we set up deutschland phone number a workflow with just two parts: An article on the marketing flywheel, a topic that came up during the conference. advice and tips to help improve your inbound marketing strategy. Thanks to this email,  by nurturing them by providing them with relevant content. For example, you can also create a workflow that provides a call or demo to someone who downloads one of your sales brochures.




Example of a workflow created on Plezi The disadvantage of workflows is that they can take time. Try using them for specific occasions so you don't get the headache! 2.3 With our smart marketing campaigns, the last stage (and the most effective stage) of informing prospects through talking to your contacts with personalized content throughout the buyer journey is to be able to provide them with relevant content at each stage of the funnel content.