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Example All this may sound like a lot, so let’s have a look at what some other brands have already done. The UK brand WEDOYOGA, for example, has nearly 20,000 followers on Instagram and a very clear, very impactful name: WEDOYOGA | Yoga Shop + Studio. Even if you didn’t know about these guys, just by reading their Instagram name you would instantly understand what they are all about.

A company that C Level Contact List runs in-studio yoga classes and sells yoga-related products. But what if your business has a bit more of an “obscure” name? Let’s take the example of Helloshibe. Taken on its own, this name might not mean much to you. Who are they? What do they sell?  These guys probably knew it, too, which is why they added “Handmade Pet Accessories” to their Instagram profile name. And hey, presto! The mystery is solved: this is a company that handcrafts accessories for our little furry friends. 2. …But an Image Speaks a Thousand Words! We are talking about your profile photo, of course.



This is another super-important element of a great social media profile, as people tend to be more attracted to images than to words (and they generally remember them better, too). There are a few factors to bear in mind when selecting an image for your social media profile: Original You’ll want your image to be 100% original, which means that you should either take the photo yourself or engage a professional photographer to do that.