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There is always a lot of messaging around family during the holiday season, which makes it particularly important to stay mindful of those with non-traditional families. National Adoption Month, celebrated every November to bring awareness to children in foster care, provides an opportunity for this.it into your holiday marketing campaigns: Avoid using traditional parent roles in your holiday copywriting, like “mom” and “dad” which may make your audience members who don’t have that type of parental figure feel excluded.
Adjust your content to be more sensitive to those with different family structures. For example, instead of wedding photo editing service promoting an event as a “family fun day,” try “friends and family fun day” or “festival fun day.” Highlight a superstar adoption story in your business’s community. If you have an employee, friend, or community member who was part of an adoption process, ask to share their story to showcase how they inspire your business during this month and beyond. Raise awareness about adoption within minority groups. For example, did you know.
That adoptions done by LGBTQ+ couples only became legal in all states just a few years ago in ? inclusive holiday marketing ideas - example instagram post for adoption month Image source Find the right words for your inclusive holiday marketing copy using our free guide to emotional copywriting complete with over words and phrases for marketing with emotion - Day of the Dead, also known as Dia de los Muertos, is a Mexican holiday that honors the soulds of the deceased. It’s a two-day celebration that starts every year on November and carries into Novembe.
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