This is especially true for sites

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At the same time, remember to tell the story about the brand in an interesting way that will interest the recipients and help build brand awareness. B2B marketing – what tools to use? The report prepared by Sagefrog Marketing Group showed that in their communication and advertising activities last year, companies focused primarily on SEO, Content Marketing and Social Media. Screenshot from "2023 B2B marketing mix report.

From Sagefrog Marketing Group These trends, according to B2B marketing specialists, should largely continue in 2023. Warm SEO and Content Marketing relationships SEO activities involve providing customers with constantly C Level Contact List new content appearing on the company's websites. On the one hand, they build the brand's image, on the other hand, they ensure a higher position in search results. It is good for the content to have educational value.



Here, it is not enough to precisely describe a specific item or device, but to indicate how it can help. A perfect example here is HubSpot and its BLOG . Before you start implementing your content plan (here I recommend taking a closer look at the HERO-Hub-Hygiene concept ), think about what information potential customers are looking for about your offer. A B2B buyer no longer wants to just read rigid statistics.