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It's Advertising 101 to track the effectiveness of your campaigns. If you don't know what's working and what's not (and why), you could be burning money.
One tactic that can help you achieve this is a competitive analysis of the advertising landscape in your niche, and that's what we're here to help you with.
Through our partner app, AdClarity, we recently collaborated on a india database study of advertising trends across various industries and published two blogs on general advertising spending trends and the most popular ad types to date.
a deeper look at ad cost per thousand (CPM), or cost per thousand impressions, to help you compare your own campaigns to those of your competitors.
From how to discover average investment levels to where to look for ad campaign performance metrics, you'll be able to analyze your industry using AdClarity by the time we're done here.
And not only that, once you master AdClarity, you will also be able to detect inefficiencies and, therefore, areas for improvement in your own campaigns.
Let’s take a look at the average CPM in digital advertising for each sector and each type of content to start.
CPM Benchmarking
CPM on a given platform or channel is a great indicator of the success of an advertising campaign in any industry. Once you know what high and low CPMs look like, you can use the information to guide your own campaign budgets in the future.
CPM certainly depends on a number of factors and can vary from one industry to another, but that is precisely why we included it as data in this study. In no time at all, you will have information about CPM and the ability to find it yourself.
Our methodology
Using data provided by AdClarity, we evaluated a total of 956 domains from major players across 13 industries in the US . This allowed us to analyse the CPM of ads and campaigns based on the estimated spend and impression data in the study. The dataset covered display, social and video advertising for the period from January 2021 to May 2023.
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發表於 2024-12-29 17:19:25
