May 2019: Marketing Actions Calendar for Restaurants

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After Easter, the number of diners in restaurants drops again. For this reason, any tool that we can use to alleviate this decrease will positively affect the cash collection. The marketing actions for restaurants that we detail below and the promotions in restaurants associated with the calendar that we provide below will be of great help to the owner during this month of May.

Days to spend with family
The month of May contains several holidays to celebrate with the family. The most important and commercial of all of them is Mother's Day . During this celebration it is not unusual to see families going out to eat together to celebrate the role of the mother in the family unit. The older children usually take their elderly mothers to enjoy a day out of the house, where they can enjoy a good meal in the company of what is most precious to them, their children. And the little ones accompany their father, who only wants to reward the mother's tireless work during the first years of raising children.

This celebration has a curious characteristic, and that is that it is not celebrated in all countries at the same time . Thus, while in Spain the first Sunday of May is dedicated to mothers, in Mexico it is done on the 10th, in a WhatsApp Number Database large number of Latin American countries the 12th is chosen, and in cases such as Bolivia the date fits towards the end of the month (May 27). In large cities with a significant immigrant population, this disparity of dates allows the reuse of marketing strategies . Why celebrate Mother's Day only once when it can be done up to four times throughout the month?

In addition to mothers, brothers and sisters have their own day in the US, and as we well know, American fashions quickly take hold outside its borders if they are executed properly . There is also an exclusive day for grandchildren and godchildren, although this is only celebrated in Argentina.

With this, it is clear that this is a good month to encourage family banquets .

During this celebration it is not unusual to see families going out to eat together to celebrate the role of the mother in the family unit.
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The countryside opens the appetite
Restaurants located near notable natural sites can easily offer a good meal to nature lovers during this month.

With a little skill in establishing marketing strategies for restaurants, days dedicated to promoting environmental heritage such as World Migratory Bird Day, European Natura 2000 Day, International Day for Biological Diversity, World Turtle Day or European Day of Natural Parks (all celebrated in May) can be used as a means of boosting activity in the establishment .



To do this, it may be enough to inform potential customers about the species that live in the surroundings, the typical landscapes that shelter them, the routes available for walking and the menu offered by the restaurant . We cannot forget that wildlife observation tourism is one of the fastest growing niches in Spanish tourism .

Restaurants located near notable natural sites can easily offer a good meal to nature lovers during this month.
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Geek parties
As we mentioned in March, this month is dominated by two unmissable geek parties  .

The first of these is May 4th, Star Wars Day , which this year will undoubtedly be celebrated with great excitement thanks to the recently released trailer for the latest film in the saga, Episode IX, causing a stir on social media.

To capitalize on this celebration, movie marathons, cosplay parties , and opportunities to meet people involved in the development of the franchise (voice actors, for example) are some of the ways to attract the attention of fans.