But also about sharing with the community

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It can be seen that in this area, Vietravel is quite strong and good exploitation of advertising strategies contributes to bringing useful information to customers and interested parties. 4.3. Public Relations PR is always used in Vietravel's marketing strategy to achieve the goal of establishing and maintaining a positive impression of public groups about Vietravel. The forms companies often use are press conferences, organizing events, providing information so the press can report on products or companies, and participating in community activities such as: contributing social funds, grants, sponsorship of special events, etc. so that the company's image is enhanced in the eyes of customers. Community-oriented tourism and environmental protection are activities that Vietravel has been actively aiming for. Through these actions, Vietravel has joined hands in social activities such as donating goods, medicine and money to provinces and cities across the country with the desire to make life more beautiful.

Phong organizes giving gifts to poor children Vietravel is continuing Australia WhatsApp Number List to launch environmental projects to implement with tourists in their tour itineraries. Now, travel is no longer simply about exploring, enjoying and experiencing. That is the goal throughout Vietravel's long-term plan. 4.4. Promotion The two subjects receiving promotions from the company are customers and distributors: Customers: The place where the final care and services from the product are received is of great importance. The membership card program is a great incentive in the promotion system with membership levels, silver card, gold card, and VIP card. Up to 60% discount when owning a Vietravel membership card along with many attractive programs and events. In addition to enjoying meaningful trips, customers also have the opportunity to receive many extremely attractive incentives at Vietravel's partner system. Have the opportunity to shop, use culinary services, hotel services, wedding dresses.



In addition, Vietravel also has incentives for loyal customers of partners affiliated with the company when booking tours. Along with discounts, gifts that come with tour bookings for tourists before and after traveling are also of interest to Vietravel. Distributors: these are intermediaries that bring the business's products to consumers. To encourage them to sell and reserve their products, Vietravel also offers discounts and special incentives. However, besides that, there are also strict regulations on cooperation. Understanding this, Vietravel quickly has preferential policies as well as cooperates with distributors and travel agents. Desiring long-term and effective cooperation, support and discount programs to accelerate product sales are what the company always aims for with its agents. 4.5. Direct marketing Vietravel's marketing strategy also uses a direct marketing tool such as private mail. Employees will send promotional information directly to customers' addresses. For member customers, they will receive birthday gifts and wishes right to their address.