Learning methods as can be seen in the diagram

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Here is an example of the results given by the tool: The principle is simple: Google NLP allows you to compare the result of the analysis to the pages that come at the top of the SERP, then to apply the same recipes during optimization, for example by targeting a certain combination of keywords which demonstrate a particular intention on the part of Internet users. All things being equal in terms of SEO criteria, it is theoretically possible to benefit from a ranking for your content close to the pages best positioned by Google, as long as it meets the engine's expectations in terms of natural language.

Another essential point to take into account: links, both internal and external. These take on a new dimension in the light of Google's work on NLP: more than ever, SEO optimization must take into account the context of the page with regard to the BTB Directory placement of links and the relevance of anchors. The purpose of the links must be to improve the user experience and nothing else – which, moreover, does not take away their SEO weight.

In short, the better we understand how Google and NLP work, the more it is possible to understand what the algorithm expects from the most relevant web pages: those it will choose to highlight for users. This in no way calls into question the importance of traditional ranking factors, but tends to accentuate the place given to the relevance and quality of content, to the user experience, and to the optimization of different content formats texts, images, videos and audio files.