The evolution of its share of voice. to optimize their site

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The competition can also be audited in order to be able to compare its performance and ". Because that’s the whole point! For Google to recommend you to Internet users, you must be legitimate. “ Google must “want” to position you because your site is more legitimate than the others ,” continues the expert. This legitimacy is measured in particular by the quality of the design of the content distributed on the site, their frequency of updating, but not only that! “ Google remains a machine, links are the best way for it to estimate the popularity of a site,” explains Philippe El Khechen.


"It is just as important to work on the popularity of a site (the links which point to the site in particular), to optimize the structure of the site (tree structure, level of depth of the pages, etc.) as to create Hong Kong Phone Number content , indicates the technical director of the agency. It is the positioning of Primelis, to support all the marketing operations of a brand, even offline, because they all contain an SEO aspect ! Be realistic! SEO is a quest for visibility.



And, in this regard, there are players on the internet who have colossal resources to purchase generic keywords. Faced with this power, it is appropriate to act, once again, with pragmatism: " It will often be more profitable and faster to position yourself on long tail and niche expressions rather than wanting, the keywords that the giants are competing to occupy the first places . Adopting a posture adapted to your competition is also a way to position yourself realistically to obtain optimal visibility.